Catalog Search Results
Author
Publisher
Jossey-Bass
Pub. Date
[2011]
Language
English
Description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are...
Author
Pub. Date
2019.
Language
English
Formats
Description
"How will automation affect the jobs of factory workers, executives, lawyers, physicians, bankers, accountants, journalists, artists, and many other people over the next decade? Will robots and artificial intelligence lead us to a jobless world? These are increasingly pressing questions as robots and artificial intelligence are already replacing growing numbers of workers, and several studies predict that they may take over an even greater number...
Author
Language
English
Description
"Where does the desire for endless rules, regulations, and bureaucracy come from? How did we come to spend so much of our time filling out forms? And is it really a cipher for state violence? To answer these questions, anthropologist David Graeber ... traces the peculiar and unexpected ways we relate to bureaucracy today, and reveals how it shapes our lives in ways we may not even notice"--Jacket.
Author
Series
Publisher
Gareth Stevens Publishing
Pub. Date
2018.
Language
English
Description
"By the time someone turns 21, they'll likely have spent about 200 days of their life playing video games, and even more using a mobile phone. Readers know that technology is a huge part of our lives, but they might not know exactly how some of it works. This book uses labeled infographics accompanied by simple, understandable text to tackle both familiar technology, such as cell phones, and newer technology, like solar panels. Each infographic describes...
Author
Pub. Date
2017.
Language
English
Formats
Description
"Charting the material and technological history of video games, from the 1950s to the present"--
An acclaimed novelist and critic argues that video games are the most vital art form of our timeVideo games have been around for decades, but only in recent years have they gone truly mainstream. Today, the majority of American households play video games, almost half of gamers are women, and professional video game tournaments attract more viewers than...
Author
Publisher
McGraw Hill
Pub. Date
[2023]
Language
English
Description
"Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace--or risk...
Author
Publisher
CreateSpace Independent Publishing Platform
Pub. Date
2015.
Language
English
Description
"This book will teach you many SEO strategies that you can use for your marketing campaigns. To help you become familiar with SEO, this book will explain the basics of search engine rankings, and then it will discuss how website developers can improve their positions in the search results pages. Two fundamental SEO strategies are included to help you start your online marketing campaign." --
Author
Publisher
Springer
Pub. Date
[2018]
Language
English
Description
"This book introduces materials and how advances in materials result in advances in technology and our daily lives. Each chapter covers a particular material, how the material was discovered or invented, when it was first used, how this material has impacted the world, what makes the material important, how it is used today, and future applications. The list of materials covered in this book includes stone, wood, natural fibers, clay, superalloys,...
Author
Publisher
Columbia University Press
Pub. Date
[2020]
Language
English
Description
"Innovation is how businesses stay ahead of the competition and adapt to market conditions that change in unpredictable and uncertain ways. In the first decade of the twenty-first century, high-end cuisine underwent a profound transformation. Once an industry that prioritized consistency and reliability, it turned into one where constant change was a competitive necessity. A top restaurant's reputation and success have become so closely bound up with...
Author
Publisher
Bantam Books
Pub. Date
[1992]
Language
English
Description
James P. Hogan, bestselling author of Endgame Enigma and The Proteus Operation, returns with his most ambitious novel to date in this suspenseful tale of a man who awakens to find that his former life never existed - and his new life is threatened by hired killers. Richard Jarrow, junior-high social integration teacher, doesn't really mind the enforced carpooling, taxes, regulated economy or even the antitechnology environment police of America. He's...
Author
Language
English
Description
Twelve years ago, forensic anthropologist Jamie Cash survived a brutal kidnapping, torture, and rape. After years of therapy, she has made a life for herself - though one haunted by memories of her terrifying past. She finally lets herself get close to a man, FBI agent Dakota Richards, when signs start appearing that point to one frightening fact: her attacker is back and ready to finish the job he started all those years ago. Can whe escape his grasp...
